Post-Baccalaureate Certificate in
Corporate Communication

Faculty  |  Requirements

The Post-Baccalaureate Certificate in Corporate Communication is designed to prepare individuals seeking to enter the communication field or to enhance the skills and knowledge of those already in the field. Specifically, it prepares individuals for careers in the following areas or agencies:

  • Public relations firms (PR/Marketing)
  • Advertising agencies
  • Communication departments of corporations or agencies
  • Training and development or human resources departments

All students interested in this certificate must consult with the director of the Post-Baccalaureate Certificate in Corporate Communication. Candidates for the certificate must complete at least eight of the courses at Arcadia University (at least four courses in English and Communication and at least four courses in Business Administration and Economics). All course requirements must be fulfilled, and a grade of “C” or better (cumulative GPA of 2.0) must be earned in all courses. The Director can approve substitute courses.

Faculty

Requirements

(48 credits)

Students will need to know one word-processing package and one business application software package, such as Excel. A college-level Mathematics course also is required.

1. Four courses in Communication

  • CM 101 Introduction to Media Studies
  • CM 110 Speech Communication
    or CM 215 Public Speaking for Business
  • EN 218 Business Writing
  • CM 317 Public Relations

2. Four courses in Business Administration

  • BA 101 International Business
  • BA 201 Financial Accounting
  • BA 340 Principles of Marketing
  • BA 362 Human Resources Administration
    or BA 363 International Organizational Behavior

3. Two courses in Economics

  • EC 210 Principles of Macroeconomics
  • EC 211 Principles of Microeconomics

4. Two of the following electives (one of which must be at the 300 level)

  • BA 202 Managerial Accounting
  • BA 341 Advertising and Sales Promotion
  • BA 348 Marketing Research
  • EN 217 Journalism I
  • CM 275 Video Production I
  • EN 315 Technical Writing
  • CM 319 Writing for Television
  • CM 340 Special Studies in Communication
  • CM 350 Video Production II (recommended for those who want to develop knowledge and practice in video production)
  • CM 352 Film and TV After 9/11
  • CM 354 Popular Film
  • CM 356 World of Work in Popular Film
  • CM 358 International Film
  • CM 359 Short Film
  • CM 489 Independent Study in Communication

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