Master of Arts in International Film Marketing
About the M.A. in International Film Marketing
Marketing of film has become one of the most dynamic, rewarding and exciting fields on a global scale. Each filmmaker or promoter must position himself or herself to highlight the achievements of the films in various venues and through diverse channels available today. It is a competitive and a challenging field.
Marketing activities strengthen the films and bring them the spotlight they deserve. Films are marketed through film festivals, through the new media (including social media and direct-to-consumer channels), and in established circuits of distribution that demand innovative strategies.
Film festivals support the cultural wealth of a community as well as the entrepreneurial, creative economy of a city, a region, the nation or on an even larger scale. Such promotional activities, from making a pitch for the film or the script to strategic positioning in the market, make it essential for good ideas to thrive. Opportunities to complete projects at film festivals add the essential dimension of global learning to students’ preparation for successful careers. The M.A. degree program in International Film Marketing opens up employment or entrepreneurial opportunities in the following fields:
- Film marketing at the regional and national level
- Film promotion using public relations strategies
- Marketing and distribution
- Use of emerging, user-savvy technologies to promote films
- Strategic brand development and management for films
- Film festival management, either entrepreneurial or organizational
- Development and implementation of media strategies in film marketing and distribution
About Arcadia’s Media and Communication Department
Recognized for its innovative curriculum that prepares students for creative and entrepreneurial careers in the media, the Media and Communication Department emphasizes integration between practice and theory while also providing a strong environment and opportunities for global learning. Its curriculum takes a forward-looking approach to new media and prepares students to adapt to a fast-changing and challenging work environment.
Students have taken on successful and formidable positions in the industry through their training in these programs. With a productive faculty with international backgrounds and well-recognized expertise in their fields, the Media and Communication Department provides sound support in the classroom and career planning. The Department also fosters collaboration with other departments on campus, including the Department of Medical Science and the School of Business.
Faculty
- Shekhar A. Deshpande, Ph. D., Professor and Chair of the Media and Communication Department (Director)
- Lisa B. Holderman, Ph. D., Associate Professor and Director of Undergraduate Studies
- Alan W. Powell, M.F.A., Associate Professor
- Michael Dwyer, Ph. D., Assistant Professor
- Michael Gozzard, Adjunct Professor
