• Marketing Strategy

    Marketing Strategy

    The University Communications team helps members of the Arcadia University community promote their ideas, talents, experiences, and programs. We strive to create high impact strategies that appeal to the target audience. We are available to work across departments of the institutions to deliver a project plan, with tactics, goals, and set ways to measure outcomes.

    The best way to begin is to fill out the Start a Project form with University Communications. We will contact you to schedule a consultation to shape your idea and align all efforts the University’s mission and brand.

    Advertising Requests

    Print advertising: Advertisements appear in print publications and vehicles such as magazines, newspapers, and billboards. Clients requesting advertising must fill out the Print Advertising Request Form. Once the form has been filled out and the job has been added to the job list, the creative services manager will assign a design team member to your project; you will work with this designer through project delivery. Through a custom URL that appears in the ad, print ads can drive viewers to a specified page on arcadia.edu for further information or to take action.

    Electronic/Online advertising: These types of ads appear via electronic mediums such as websites, e-newsletters, and electronic signage. Through a click-thru URL, viewers can be driven to further information or to take action. Clients should use the Web Banner Ad Form to request online advertising.