Vice President for Marketing & Communications
- Office Hours
- MF 8 am - 7 pm
- Areas Of Focus
Marketing, Brand Strategy
Arcadia University 2012
Masters in Business Administration, MBA with a Global Perspective
Bachelor of Science, Major in Graphic Design
- Home Country
- United States
Laura Baldwin, MBA, is Vice President for Marketing and Communications at Arcadia University. She leads the University Marketing and Communications (MarCom) team and is responsible for communications, branding, web services, public relations, event and conference services, and marketing strategies for Arcadia. Baldwin led the crisis communications through COVID. She has served on committees and task forces, including:
- Marketing Division;
- Justice, Equity, Diversity, Inclusion (JEDI);
- University Strategic Planning Committee;
- and Mission & Identity Sub-Committee of the Board of Trustees.
Under Baldwin's leadership, MarCom has produced award-winning plans, strategies, and projects, including the launch of the new Arcadia.edu (Oct. 2022), the rebranding project opening the 2021 enrollment cycle (which yielded a 24% increase in undergraduate enrollment); awarded CASE Circle of Excellence Award for "Bits and Pieces," a public art project that resulted in the creation of a mural in Glenside (which Cheltenham Township recognized with a proclamation); gold and silver College and University Public Relations and Associated Professionals (CUPRAP) awards for the enrollment projects and promotion of Inauguration events of President Nair, respectively; and multiple CUPPIE awards in Emerging Media for the student-run and MarCom-managed blog, Because.Arcadia.edu.
Baldwin joined Arcadia University in 2007 as the first Director of Marketing for the College of Global Studies, then the Center for Education Abroad under the revered David Larsen. During her five-year tenure as a senior international education leader, Baldwin led TCGS marketing to the highest student recruitment numbers for study abroad in the unit's history. Baldwin established marketing plans, branding strategies, and award-winning content development. She presented nationally on the development of social media platforms and policy for international education, establishing Arcadia Abroad as one of the first profiles in 2008. Building relations with over 300 U.S. and overseas partner institutions, her stellar leadership directly led to her promotion. She moved to higher education and the MarCom team at Arcadia University in 2012.
As an active volunteer and local Cheltenham resident, Baldwin served on the Board of the Downtown Glenside Foundation (DGF) and was previously a term president of the Cheltenham School District Foundation (CSDF). She earned a B.S. degree from Drexel University and a Master of Business Administration (MBA) with a Global Perspective from Arcadia University.
Courses taught and led include:
Writing for the Web and New Media, English Department
First-Year Students Explore ‘Selfie’-Portraiture as Fine Art in the Digital Age
Preview course to Mumbai on Food and Culture in India — During Week at Arcadia, Mumbai Students Learn Food Culture and Economy