SGB Students Participate in International Business Strategy Competition

June 5, 2020 Caitlin Burns

School of Global Business students Sarah Aschemeier ’20, Brett Fenstermacher ’20, Rebecca Krewina ’20, Jordan Miller ’20, and Amber Zelko ’20 earned top awards in the annual International Collegiate Business Strategy Competition (ICBSC) Business Simulation competition. The team was recognized at the ICBSC’s virtual awards ceremony on April 18 for first in presentation, first in annual reporting, and first runner-up for performance. 

For the competition, each university team manages a simulated manufacturing company and competes against other firms run by four to five competitor teams. Each group must devise a strategic business plan and execute it over the course of twelve weeks.

During the intensive and final phase of the competition, the students needed to make immediate decisions about their simulated business over the course of four days.

“When working in the business world, there are going to be times when you are asked to make important decisions under extreme time constraints,” said Zelko, who performed as the team’s CEO. “By simulating that environment, the competition gave us a taste of what that will be like and how to remain calm and collected to best make that decision. Many days when we would leave campus around midnight or later, and be back by 8 a.m. to start up again. Everyone on the team wasn't satisfied with just doing well, they wanted to do the best possible.”

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