Raghu Kurthakoti

Associate Professor / Chair, School of Global Business

Brubaker 320 1 (215) 517-2642 By Appointment

About Me

Born in the city of Bangalore (now Bengaluru) - the "silicon valley" of India, I have studied, worked and traveled all over India and also parts of south Asia before heading to US to pursue my Ph.D. Since completion of my Doctoral studies, I have been with Arcadia and was attracted to the school due to its mission on global education which strongly coincides with my teaching and living philosophy!

I teach most of the marketing courses at Arcadia at both Undergrad and Graduate levels. However, my favorites are Advertising and International Marketing. My research focuses on two broad areas - Product placements in movies and entertainment media; Impact and effectiveness of various pedagogical approaches on student learning.

Areas Of Focus

Experiential Learning, Product Placements in Movies and TV, Empirical Modeling

Hometown
Bengaluru (formerly Bangalore), Karnataka

Home Country
India

Languages
Kannada, English, Hindi

Education History

Southern Illinois University - Carbondale, IL, USA 2011

Ph.D., Major in Business Administration - Marketing

Indian Institute of Management, Ahmedabad, India 2002

MBA, Major in Business Management

University of Agricultural Sciences, Bangalore, India 1998

B.S., Major in Agriculture