- Areas Of Focus
Experienced creative with a diverse background in nearly every category, including brand development and strategies, content strategy and creation, digital transformation, global communications, marketing, multimedia, and copywriting. As part of senior leadership, I’ve led creative development of national and global campaigns, and have been directly involved in applying design to business, creative execution at the highest level, department planning, process development, and talent management. Acted as a key team member to help weave together elements from every discipline into a unified brand engagement strategy. Deep focus on innovation, unified storytelling, and creative transformation. Multi-expert in industries ranging from finance to tech to education to pharma and healthcare to experiential to media to CPG to luxury goods.
- Bethlehem, PA