Bachelor of Arts and Bachelor of Science in Marketing
Marketing is the function that connects an organization to its consumers and stakeholders. Marketing helps an organization understand the needs and wants of its consumers and helps in satisfying those needs. Marketers perform the critical function of being the link between consumers and all other functions of an organization.
In your pursuit of a marketing major, you will learn about human behavior and how that impacts the decision making of consumers. You will learn about using data to generate insights about buyers and how those insights lead to the creation of strategic marketing campaigns that will help organizations. You will have many opportunities – through coursework, internship and capstone, to apply your knowledge about product, price, distribution, promotions and human behavior to address real world issues. Courses in the Marketing major utilize teaching methods such as case analysis, experiential exercises, simulations and live projects. Faculty with research and professional experience offer real-world examples of marketing in action.
As an Arcadia graduate, you will gain a global perspective of marketing’s role as well as hone your marketing skills to benefit not only your organization and consumers, but the communities in which we live. Here, you will also have ample opportunities to study abroad and develop a diverse range of perspectives about marketing and its role in society, all within your graduation timeline.
Students who graduate with a major in marketing can find employment in both the for-profit and not-for-profit sectors. Marketing graduates typically work in fields such as:
- Branding and Product Management
- Sales and Retailing
- Digital and Social Media
- Marketing Research
- Customer Relationship Management
By the end of your Marketing program, you will have:
- Gained specialized knowledge in the field of marketing
- Enhanced your Critical Thinking and Analytical Skills
- Improved your Communication Skills
- Developed a Global Perspective
- Demonstrated Personal Development
- Strengthened your Ethical Decision Making Skills
You will get to learn about differences in marketing across cultures and participate in a global virtual team project. You will work with students from other countries to develop a real business plan for a real organization.