Public Relations Minor | Arcadia University

Public Relations students work on their computers in class.

Overview

Degree Level: Undergraduate
Degrees Offered: Minor

Department: Media and Communication
school/college: College of Arts and Sciences

Minor in Public Relations

The public relations minor will explore theory and practice of public relations, how public relations operates in organizations, its impact on publics, and its function in society. The public relations minor provides a foundation for a career in public relations but also meets the needs of those planning other professional and managerial careers that require an understanding of public relations concepts and management practices.

Requirements

A minimum of five courses are required.

Two Required Courses

CM 101 Introduction to Media Studies
CM 219 Introduction to Public Relations

Three Courses Chosen from the Following:

CM 235 Organizational Cultures
CM 303 New Media Marketing
CM 304 Event Management
CM 310 Public Relations Research Strategies
CM 312 Image Management
CM 320 Strategic Public Relations Planning and Writing
CM 381 Social Media Strategy and Tactics
CM 411 Crisis Communication

Featured Courses

Introduction to Public Relations

Required Course

Learn the foundations of public relations, from strategy and audience targeting to writing and design. You’ll practice real-world communication skills through short assignments, guest speakers, and an individual project—perfect preparation for careers in PR or media.

Digital Content and Marketing

Elective Course

Build and manage a blog or website using WordPress. You’ll create SEO-friendly content, customize layout and design, and promote your site through social media. The course also covers analytics, branding, and legal basics for web publishing.

Public Relations Research Strategies

Elective Course

Master the research tools behind strong PR campaigns. This course covers surveys, focus groups, data analysis, and more. You’ll learn how to gather and interpret information to shape effective, evidence-based communication strategies.

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