Viscusi, Halpin Paper Accepted for ABSEL Conference
A paper co-authored by Business major Sara Viscusi ’11 and Assistant Professor of Business Dr. Annette Halpin was accepted by the Association for Business Simulation and Experiential Learning for presentation at its March 2011 conference. It will also be published in the proceedings.
The paper, “ABSEL Marketing Communications Plan,” will be presented in March at ABSEL’s annual conference in Pensacola, Fla. “A marketing communications plan (Mar-Com Plan) is proposed for ABSEL to increase participation at its annual meetings and attract more non-conference members,” according to the abstract. “A description of ABSEL and its target markets are presented along with responses from a membership survey administered in 2009. Data on conference attendance and distance traveled to conferences provide additional background and rationale for the recommended plan. A detailed schedule of communication pieces (e-mails and newsletters), their purpose, and intended target audiences is presented along with a suggested timeline.”