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The marketing of Arcadia University is an integrative approach to promote its colleges, schools, programs, and initiatives. All marketing goals and resources for Arcadia University are set forth University Relations and Enrollment Management.
The Marketing Division is comprised of strategic and creative University professionals with the expertise to help realize collective institutional goals. This division is charged with developing a strategic marketing plan for the institution and working with individual units (academic, external) to execute campaigns to drive toward those goals. Each campaign must be: created by quality market research, constructed to build the momentum of all University efforts, implemented to high brand standards, managed within budgeted allowance, and assessed for its return on investment.
Working in collaboration across the Arcadia community, the Marketing Division will:
All requests from external entities to promote the University in advertising, sponsorship, or endorsements must be forwarded to Marketing Division for consideration.
16 Forsythe Ave.
215-572-2969
Contact: Advertising@arcadia.edu
All requests from external entities to promote the University in advertising, sponsorship, or endorsements must be forwarded to the Marketing Division for consideration.