Arcadia Wins Two CASE Awards for Marketing Initiatives

By John DeRosier | June 23, 2023

Arcadia University’s Office of Marketing and Communications (MarCom) has received two Council for Advancement and Support of Education (CASE) Circle of Excellence Awards.

MarCom was the only institution to win gold in the Special Events: In-Person (Single-Day) category, for its work organizing the “Light up the Knight: We Think BIG” drone show featured during Homecoming and Family Weekend in October 2022. 

“Many of the panel members cited this as one of their favorite entries for its great use of budget dollars to create something elaborate, like a drone show,” the judges for CASE said in a statement. “[They] also discussed how this model could be leveraged at other schools and the increased sustainability of something like a drone show over fireworks. The panel very much liked the student involvement, which highlighted the marriage of arts and technology.”

Arcadia also received a bronze award in the Design/Publications category, for the acceptance packet sent to incoming students in the Class of 2026.

The packet included an interactive game and the phrase “Live Your Best Life.” Enrollment of new students for the Class of 2026 was up 24 percent compared to the previous year. 

“[There is] evident dedication to the user experience, demonstrating that the designers invested considerable thought into creating an engaging and interactive journey,” the judges said in a statement. “The inclusion of an interactive game on the front of the packet was especially commendable, providing an innovative approach to engage students. High quality of printing and materials used in the creation of this piece added to its overall impact. The increase in enrollment and diversity showcased the effectiveness of the campaign.”

CASE is a global nonprofit association dedicated to educational advancement professionals – in alumni relations, communications, development, marketing, and advancement services – who share the goal of championing education to transform lives and society. CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement services, alumni relations, communications, fundraising, and marketing.