The mindset of Marketing and Communications (MarCom) is to ‘Think Big.’
We engage the community to tell our story and enhance our brand identity, diving into the essence of what differentiates Arcadia University. MarCom comprises a versatile, experienced team of skilled professionals with a passionate belief in Arcadia’s mission, vision, and lived values.
We Build Creative Alliances
MarCom collaborates across divisions and departments to apply marketing and communications strategies. We apply Arcadia’s brand and marketing with meaningful, data-driven decision-making and consistency. University community members should contact MarCom at the beginning of projects to discuss planning and resources, including:
PR and Media Relations
We maintain relations with the press and media on behalf of the University, supporting faculty and staff when speaking to the press on their proven area of expertise and monitoring our global reputation.
A Unified Storytelling
Our team manages internal communications and campus news and shares faculty publications and scholarly works.
News and Communications
Our team manages internal communications, news, script writing, executive communications, newsletters, campus-wide emails, editorials, announcements, digital signage, and thought leadership publications.
Alerts and Crisis Communications
We manage the University’s presence, profile, and reputation across multiple social media platforms.
Social Media
Arcadia maintains a presence on main social media sites, publishing relevant news, photos, videos, stories, and more.
Creative and Design
We produce quality design, illustration, animation, photography, and videography, including elements of our identity to create across digital and print.
Brand and Identity
We maintain relations with the press and media on behalf of the University, disseminating information internally and externally while monitoring our global reputation.
Web Experience
The web team creates and manages digital media solutions on our #1 marketing tool, arcadia.edu.
Integrated Marketing
We manage marketing and communications campaigns, digital media solutions, and online brand reputation.
Working Together
Our internal team will determine the appropriate resources to move your initiative forward.
The Arcadia Experience
Arcadia University’s Office of Conference and Event Services provides year-round reservation services for the amenities and facilities of our 76-acre campus. Located in Glenside, PA, 12 miles north of Center City, Philadelphia, Arcadia offers an unparalleled landscape to rent for corporations, communities, organizations, locations, and special events. Home to the Grey Towers Castle, a registered National Historic Landmark, Arcadia’s grounds will leave a lasting impression on your guests.
